The rapid growth of online sales and ecommerce exposes businesses to greater risk of fraud. Fraudsters employ increasingly sophisticated techniques to commit payments, phishing attacks and DDoS threats. With merchant losses from payment fraud expected to surpass $41 billion globally in 2022, it’s critical for companies to leverage the best IP intelligence tools to protect themselves against these bad actors.

With IP Threat Score of a variety of data sources, SEON creates a single, unified score for each IP address that is the best predictor of whether an individual user poses a threat. This score is based on several primary factors including geolocation, reputation and activity patterns. These data points allow CISOs to make more informed decisions about network traffic, improving security and reducing risk of loss.

Understanding Proxy Scores: A Guide to IP Reputation”

An IP’s reputation is like a credit score: the higher it is, the better. The same principle applies to IP addresses: those connected to benign domains, locations and Internet objects will have a much better reputation than those that are associated with bots, cybercriminals and other malicious activities.

Using the massive visibility provided by Akamai’s vast network of proxy servers, SEON identifies and analyzes large swaths of the Internet to identify which parts are more likely to be abused by malicious actors. The resulting IP reputation scores, which are based on the probability that an ASN will be used for a specific attack, can then be integrated into anti-fraud systems to preemptively block threats, even if they’re not yet on major blacklists.