As the name implies, pbn domains are old domains used to build private blog networks (PBN). They’re often purchased from GoDaddy or other online registrars, and then built into websites that publish articles that link back to sites that the owner wants to rank better.

Building a pbn domain takes time and money, so it’s important to buy domains that are worth the investment. That requires a good sense of when a domain is worth buying, which can take some experience. It also helps to know what to look for, such as checking a website’s outgoing links and looking for strange or dead websites.

Mastering SEO with PBN Services: Boost Your Website’s Authority and Rankings

Another factor to consider when buying a domain is whether or not it’s already being used as a pbn. You’ll want to avoid buying a domain that has been used as a pbn, because Google will punish websites it suspects are being used for spammy link building.

One way to tell if a website has been used as a pbn is by looking at the site’s organic traffic in Ahrefs Site Explorer. Very low organic traffic can indicate that the website was built for the sole purpose of linking to other websites.

Although pbns have become more common in black-hat SEO, they’re still not without their risks. Google may eventually catch on to them, and they may receive a manual penalty that can be difficult to reverse. That’s why it’s important to follow best practices when using them, and only use them for legitimate link-building purposes.

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