For individuals who are new to the world of online business, The The Real World offers an attractive opportunity to gain detailed education from accomplished professionals. However, prospective members should be aware of the program’s drawbacks and consider carefully whether it aligns with their learning goals and financial capabilities.
In Search of Authenticity: Lessons from Andrew Tate’s “The Real World
Critics say the programme has the hallmarks of a pyramid scheme, where new recruits generate income by recruiting more members. In addition, the course’s “affiliate marketing” programme requires members to aggressively promote the site on social media, leveraging video editing and AI skills they learn through The Real World. In return, members receive 48 percent of the commission earned by any new member recruited through their videos.
The programme also has an unusually large and active community of students who actively support each other through a private Facebook group. They are encouraged to ask questions of Tate and his professors, and many have claimed that the material has transformed their lives for the better.
But critics, including Nathan Pope, a 34-year-old Australian man, are concerned that The Real World is promoting dangerously misogynistic views to vulnerable young men. He has led an online campaign urging tech giants to stop hosting content promoting the site, and has launched a petition seeking a boycott of the app in Google Play and Apple’s app store. It has gathered more than 9,000 signatures so far. But despite these efforts, videos promoting the site continue to proliferate on TikTok, YouTube and Instagram Reels.